Fighting Fast Fashion


If I’m being honest, I have tried for a very long time to avoid doing any research into the environmental impact my wardrobe is having on the planet. Many times I have tried (to no avail) to become a minimalist in many aspects of my life. The one place I always try to come back to is my closet. I often feel bad for loving fashion and caring about the clothes I buy. Deep down, I know I should care less about clothes – or at least that’s what I thought.

Let’s get the nitty gritty facts out in the open (that’s right, those oh so dreaded facts I never wanted to look up):


“The truth is fast fashion is killing our environment and burning our wallets.”


Fashion magazines and influencers have changed the way we view fashion; providing us with cheap, new “must-haves” every season and discouraging us from re-wearing outfits. This idea that society has adopted to buy cheap clothes that don’t last is creating more waste than we realize. The fashion industry is becoming increasingly reliant on our precious natural resources; most of our clothes are made with GMO Cotton or Polyester (both of which have devastating effects on our environment), discarded pieces of fabric are greatly contributing to our landfills, and tons of water and chemicals are wasted every year as a result of old school dying processes.


“Somehow, we need to get out of this mindset that fast fashion is best.”


New fads such as one-day shipping and the view of fashion as a “temporary treasure,” not a sustainable investment, is leading to the extinction of slow, ethical fashion. It’s hard to slow down in this fast-paced world, and it’s even apparent in the way we shop. The fashion industry is only concerned with what is happening in the next five minutes, but if we are going to continue valuing fashion as much as we do in today’s society, then we must change our mindset and look towards the future.

Fashion – in every sense – is hurting the environment. But there are ways to reduce its effects;


“We can no longer rely on the industry to make these changes for us, it must come from  the consumers.”


There’s no reason for you to donate half your clothes and stick to only ten articles of clothing for the rest of your life; it shouldn't have to be that hard. The answer is simply to buy clothes less often and at a higher quality. Fast fashion is not designed to last, I mean, the name really says it all; it’s fast and it’s cheap. But higher-end stores create lasting clothing, significantly reducing your environmental impact via your wardrobe.


I always knew there was no way I could fully embrace minimalism, but luckily I don’t have to if I think a bit harder about where I buy my clothing. Finding cute, ethical, made-to-last clothing brands is the key to fighting this pollution.

Fabric for Freedom is one of those brands. They are working hard to fight fast fashion and climate change through their clothing. Finding committed brands such as this is the best way to cut back on fast fashion purchases. It can be hard to constantly search for clothing made with organic cotton at department stores – especially when you’ve already tried on the jacket and really really want to buy it (trust me, I have turned a blind eye to the materials of clothes I really want far too many times, I know how hard it can be). But sticking with a store like Fabric for Freedom is a great way to avoid this dilemma. You’re guaranteed a great product that’s healthy for you and the planet! There’s no need to care less about fashion just because you care more about the environment. Find your favorite ethical brands and stick to shopping through them!


What do you think?

How are you responding to fast fashion? What steps are you taking to make your sustainable wardrobe?


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